Traffic diagnosis
Why did my traffic drop after a redesign?
Traffic dropped after a redesign? It's usually moved pages with no redirects, deleted content, or a leftover keep-out switch. Check these in order.
Blog
The SEO Audit Flow blog: diagnosing traffic drops
Straight-talk SEO for small teams and agencies — why your traffic dropped, what's quietly costing you clicks, and how to run SEO for clients, each answered from the data you already have. No jargon, no 400-item checklists.
7 posts
Diagnosing traffic & ranking drops
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Traffic diagnosis
Why isn't my website showing up on Google?
Website not showing up on Google? One search — site:yourdomain.com — tells you if Google is blocked out or just ranking you too low. Six causes, in order.
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Traffic diagnosis
Why is my website traffic dropping?
Website traffic dropping? It's usually a Google update, slipping rankings, broken pages, or pages Google can't find. Here's how to tell which — fast.
Your Google data, decoded
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Your Google data
Clicks dropped but rankings stayed?
Clicks dropped but rankings stayed the same? Your position didn't move; the results page did. AI answers and maps now take the click first. What to do.
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Your Google data
Search Console impressions but no clicks?
Impressions but no clicks in Search Console means Google shows your page but searchers pick something else, or an AI answer. Here's how to tell which.
Running SEO for clients
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For agencies
Get access to a client's Google Analytics
Get access to a client's Google Analytics the safe way: the client adds you by email as a read-only Viewer — no shared logins, revocable in one click.
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For agencies
How to do SEO for clients
How to do SEO for clients without being an SEO shop: one loop — crawl each site, read it against their own Google data, fix by traffic cost, prove it.
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